Staff from Ontario’s Ministry of Natural Resources (OMNR) were well prepared at the Toronto Sportsman Show (March 21, 2009) to tell their story . Why, because OMNR had their new Eurocopter EC 130 4B helicopter on display along with the helicopter pilot, forest fire crew members, and were well prepared to directly answer questions from attendees eager to learn. As questions were asked and answered, attendees learned about MNR’s crucial work in fighting forest fires and managing Ontario’s forests. I thought this was one of the best attended exhibits at the show and the MNR exhibit gained a tremendous amount of support for the MNR and its work.
After the show I went to Ontario Ministry of Natural Resources web site. Wow, the landing page had a media savvy video of Rick Mercer, a popular Canadian comedian, flying with MNR staff in the same Eurocopter EC 130 4B helicopter to a site of a bear count in Algonquin Park.
This is a beautiful example of meeting your audience where they are and taking them to where you want them to go.