Back to School: A Blogging How-To

The Blog

With Labor Day a distant memory (two days ago, already?), the school year is already in full swing. Whether you’ve been blogging regularly through the heat of summer, or slowed down your pace with some lazy days on the beach, it’s time to gear up for another term. Your campus bookstore can serve your Go ______! t-shirt and spill-proof mug needs. For setting up (or polishing) your blog, you can count on us: from social tools to academic boosters, here are some indispensable tips for the young scholar-blogger (and yes, educators, you can use a blog, too).

What did you do last summer?

What’s the point of a summer course in France, an internship at a buzzing not-for-profit, or work at your uncle’s cupcake bakery, if you can’t share some pics with your friends? Showcasing your exploits is easy with a beautiful customized gallery.

Galleries can come…

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Media training – generate free publicity

Shawne Duperon Interview

I attended a workshop, Romancing the Media With Shawne Duperon, on April 9th, 2009 in Auburn Hills, Michigan. The workshop was organized by the Detroit chapter of the American Marketing Association and the Pontiac Regional Chamber of Commerce.

Workshop presenter and five-time EMMY® Award winning producer, Shawne Duperon, shared powerful concepts related to using free publicity as a marketing strategy.  She coached us on methods to generate free publicity as an important component of an effective marketing program.

My takeaways were:

  1. How to develop an ongoing process to generate free publicity
  2. How to track opportunities and find what the media want
  3. How to prepare my story (pitch)
  4. How to pitch my story to the media
  5. A pitch is not about me or my product but rather about answering the needs of my audience.See my Ontario

For an example media followthrough after an event, see my blog post Ontario Ministry of Natural Resources, Bear Count .

The CBC Radio Pitch Guides may be of help to your media campaign.